How the Yellow Pages work
Carefully consider the common trap of increasing your ad size just because your ad representative is offering you a special deal to increase your ad size for a small increase in monthly cost. Many times when you go to renew the ad, you will pay the regular rate on that size advertisement, which could be twice as much as you paying now.
In addition, depending on the current placement of your ad and if you have a publisher who guarantees your position based on the ad size and number of years you’ve run it; if you decide to move back to your previous ad size you may risk loosing your place in line to your competitors.
Everyone has their pet peeves about yellow page advertising, but the only way to know if the ad is worth the monthly investment, you need to know exactly what that ad generates in new revenue for your business.
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